Imitation is the best flattery

As the saying goes, imitation is the best form of flattery. This is an old ad from Peugeot, but it still gets me in stitches whenever I view it. Not many brands dare to use humour in their ads, but when done well humour is an exceptional weapon in disarming the jaded consumer. Stupid management will say that this ad will not really make consumers believe that the Peugeot is a desirable brand.

The clever marketers will snigger at such comments, for they know the true value of this ad lies in the portrayal of Peugeot as a clever brand, and the drivers of Peugeot as fun people.